Great Midwestern Ballyhoo
- Event Conception and Planning
- Branding and Identity
- Collateral: Posters, Social Media graphics, Backdrops, print ads
Good event planning connects many moving parts. The venue, entertainment, food, vendors, promotion, even the purpose. The Great Midwestern Ballyhoo was a multi-year festival designed to bring visitors to the City of Lockport. The desire was to do something unique that differentiated itself from the average municipal “corn-boil.” A festival was created that drew upon the 19th century heritage of Lockport while combining the trendy genre of Steampunk.
Local businesses were involved with a collector card scavenger hunt and as food vendors. Popular steampunk entertainers were booked that brought people to the Illinois town from as far as Washington State to Florida.